Category Archives: promotion

What To Do Before Your Book Launch: A Guidebook

What to expect when you’re expecting your book? What’s going to happen first, and second, and third?  Pre-launch of my debut novel,  the breadth of information I had to learn overwhelmed me—were there an eight-day week into which I could tap.

During the 2-24 months between signing a book contract and receiving those freshly pressed books, there is much to do and little guidance available.  In 2009, For the secrets of debuting, I turned to the underground, where surreptitious bands of debut novelists come together in the shadows to share the secrets they’ve learned from already published brethren.

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The Before and After of Author (All?) Photos

If you love every picture of yourself, or you’re one of those naturally photogenic people, you won’t need this post. And I probably don’t want to stand next to you in any photo.

For the rest of us, there are tricks to make ourselves look less double-chinned, squint-eyed, or serial killerish in photos. I know. I am decidedly not one of those naturally photogenic people. Thus, my gathering of every bit of advice I could find before having an author photo taken. (Now I want to figure out how to outlaw people from ‘tagging’ me in candid shots they’ve taken. Isn’t there something about souls being stolen?

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Also posted in Launching a Book | Tagged | 5 Comments

Woman vs Man Preparing for Book Launch & Events

Woman: weeks (months?) getting ready for book launch.
Buy new dress.
Return dress.
Decide to wear edgy jagged-hem blouse.
Realize anyone using word ‘blouse’ is too old for edgy.

Pick  black dress from among 12 similar black dresses in closet.
Try 12 similar schmattas (aka shrugs, cardigans, wraps) to cover upper arms.

Spends hour trying on necklaces to enhance neckline.

Remembers Bobbi Brown admonition to women of a certain age: Color near face for brightening!!!

Buys scarf of every color.

Looks for best arrangement of said scarves to
a) Hide neck wattle
b) Brighten!! (see above)
c) Prevent scarf-induced hot flash.

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Also posted in Book Tour, Cultural Politics, My Life, My Opinionated Self | Tagged , , | 5 Comments

Love me! Read me! Buy me! Writer’s Fear-Clenching Book Launch Thoughts


Book launch day shoots towards me like an asteroid.

Three weeks.

Not ready.

Almost-final drafts of essays surround me. Fear, sleeplessness, and worry consume me. I won’t get reviewed. I will get reviewed—but they will all hate me. I have nothing to wear to events. Okay, I do have stuff to wear, but nothing will fit, since I can’t stop eating.

Anyway, it doesn’t matter, since no one will come to my launch readings.

Okay. My husband will come. (That’s a law, right?)

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Also posted in Launching a Book, My Life, My Opinionated Self, The Widow of Wall Street | Tagged , , , , , , , , , , , , | Leave a comment

“Ask The Author” for Independent Bookstore Day at Papercuts

ask the author chicken 2

Have a question—about anything?
Publishing? Love? Finding an Agent? Best Mascara? What Tie to Wear?
I’m yours for an hour
And the questions can be anonymous!

I must give out the whiff of “yes, let me tell you what to do!” each time I leave the house. Or even when I don’t. (My daughters will attest to this.) That must be why Papercuts, the newest Independent Bookstore in town, right here in my Jamaica Plain, Boston neighborhood asked me to be their anonymous (you, not me) “Dear Abby” for Indie Bookstore day.

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7 Ways 2 Anxious Writers Are Making Lemonade From Lemons

 By Randy Susan Meyers & M.J. Rose

FACT: We are both releasing books on Feb 12 (yes, next Tuesday) (The Comfort of Lies and The Book of Lost Fragrances) from Atria Books/Simon & Schuster

FACT: Barnes & Noble is the largest chain of bookstores in the United States. (705 bookstores; 636 college bookstores.)

FACT: Our books will be in very few Barnes & Noble stores on release day, due to unresolved negotiations between Simon & Schuster and B&N.

FACT: This made us shudder, shake, swear, and take an Ativan (Randy) and Rescue Remedy (M.J.).

FACT: According to the ABA, there are about 2500 independent bookstores in the US.

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Also posted in Books, The Comfort of Lies, Writing | 3 Comments